ResortPass
Jan 2023 — Current
As ResortPass' first in-house designer, I built the design organization from the ground up, supporting the marketplace, B2B, internal tools, marketing, and brand teams. In my first year, I led our brand’s visual evolution, established our first design system, and am currently overseeing a product reskin. Alongside my IC work, I have hired and managed a team of art directors and product designers and developed the company's UXR program.
Imperfect Foods
May 2022 — Dec 2022
As Product Design Manager, I lead design across web, iOS, and Android apps, focusing on strategy and vision, people management, project management, user research, as well as visual design. This player-coach combination of responsibilities has allowed me to orchestrate better processes and systems, which have improved team effectiveness and customer-first thinking. Through innovative UX, accessible UI, and impactful storytelling, I help drive Imperfect’s mission, which is to empower—and celebrate—customers who save food from waste.
Tinybeans
Jul 2020 — May 2022
As Director of Brand and UX, I oversaw all aspects of product design, communications design, marketing design, and art direction. Establishing this combination of functions created a unified end-to-end experience for customers. Having design influence at every touchpoint in the customer journey helps to reinforce the mission, connect with customers, and celebrate collective impact. Within this org, I specifically drove subscription growth, engagement, and ad revenue by managing the collective creative and product design team.
LOLA
Mar 2019 — July 2020
Greatist Inc.
Sep 2017 — Mar 2019
Greatist.com & More App
As the company’s first Design Director, I was tasked with owning the brand’s evolution across web, app, email, and marketing. I built out a team of in-house designers and contractors, and together we collaborated with content and engineering to help users achieve a personalized, healthy-ish lifestyle.
Time Inc.
Jan 2015 — Sep 2017
Real Simple, Cozi App & Corporate and Client Solutions
As a Senior Designer, I wore many hats across all brands and marketing teams under the Time Inc. umbrella—Real Simple, People, Time, Sports Illustrated, Cozi, etc. I elevated visual design for web templates and interactive articles, improved engagement and integrations of advertising, and owned creative strategy for the 2017 Time Inc. NewFront.
Education
Pratt Institute
MS Communication Design
State University of New York at Oswego
BS Graphic Design
BS Psychology